Begin with a trusted brand of high quality industrial equipment common to most any construction site in North America and worldwide. Add a demanding show schedule with different height, dimension and labor requirements at every stop. Now roll in a convoy of the ubiquitous yellow machines and make it all look effortless and appealing. This was the challenge presented by Gehl Company to Creative Works, a premier exhibit design and build firm based in Milwaukee, Wisconsin.

“This was a simple decision,” said Mark Mittelstadt, president of Creative Works, of their decision to choose QuickTruss for the Gehl application. “In fact, no other system could do it. Period.”

In addition to designing a system that could handle multiple booth sizes – ranging from a simple inline to a whopping 60’ x 90’ island – Gehl’s main objective was to have a two level exhibit …or not. Based on venue, they would decide when to use the double deck feature or when to leave it out. Modularity and flexibility was key, and of course strength and structural integrity was essential. Creative Works’ design was developed to allow for a sturdy double deck configuration, a single level configuration with ceiling grid, a serpentine inline configuration, and even a simple series of towers to display plasma screens. Every configuration was born from the same original stock of QuickTruss.

The finished booth is an impressive display of silver metal and industrial aesthetic that is well-paired to Gehl’s rugged fleet of excavators, utility loaders and asphalt pavers. And while decorative form, inventory reduction, and modular flexibility were definite factors to the success of the Gehl exhibit, time was of the essence. The only tool required is a hard plastic mallet, and even the most complex of Gehl’s configurations are built on the floor and raised to the desired height – absolutely no ladder work. Training the labor crew is quick and easy – usually taking about one minute onsite. Constructed of high quality lightweight aluminum and using solid connectors, pins and clips, QuickTruss is a departure from the usual truss connection methods – making it faster to assemble and stronger than other truss systems.  And the lighter truss weight makes for easy and low-cost transport – without sacrificing loading ability and overall strength.

The Milos team was there through all parts of the Gehl project, providing drawings, engineering, static calculations and customer support. “The customer service we received from Milos during this project – from engineering to post-construction support – was totally outstanding,” said Mittelstadt. Offering a wide range of services, products and support is why Milos excels at such challenging products. President of Milos America, Jeff Broitman posits, “Our strengths definitely lie in our comprehensive approach to projects like these. Our in-house services include value engineering and our ability to draw upon a vast range of systems from decorative to structural, precisely suiting the system to the application.”

Exhibit Builder Magazine September/October 2008
Article: Truss Case Study
Product: QuickTruss
Product manufacturer: Milos Structural Systems
Exhibit Builder: Creative Works
Exhibitor: Gehl Company